Namrata Saha
Namrata Saha, the new Co-Founder and Head of Content Marketing at OrgEvo Consulting Private Limited, brings over 16 years of comprehensive experience in the media and marketing industry. With a proven track record of driving revenue growth and crafting innovative marketing strategies, Namrata has consistently demonstrated her expertise in brand solutioning, content marketing, and strategic communications.
Namrata's professional journey includes significant roles such as Senior Manager at Zee Entertainment, where she successfully increased revenue through premium property sales and sponsorships for Zee Kannada, Zee Picchar, and Zee Tamil. Her strategic approach to market trend analysis and effective selling strategies led to the success of various business initiatives, setting her apart as a dynamic brand builder.
Prior to joining OrgEvo, Namrata held the position of Account Group Head at Network18, specializing in brand solutioning across 20 TV channels and digital platforms. She excelled in creating contextual conversations for effective communication and building strong networks, which contributed to successful sponsorship sales and media partnerships. Her tenure at Bytedance Technology as Manager-Global Business Solutions saw her leading Go-To-Market initiatives, driving volume and profitability, and collaborating with upper management to develop annual brand plans and budgets.
Namrata's career is marked by her ability to identify and capitalize on new business development opportunities, maximize revenue, and outperform competitors. She has managed key accounts for major clients such as HUL, Godrej, Colgate, Parle, and many more, demonstrating her expertise in cross-functional leadership and market research and analysis. Her linguistic proficiency in English, Hindi, and Bengali, coupled with her strong communication and negotiation skills, makes her a versatile leader and a valuable asset to OrgEvo Consulting.
At OrgEvo Consulting, Namrata will leverage her extensive experience to drive content marketing strategies, enhance brand visibility, and foster growth for startups and MSMEs. Her commitment to excellence, innovative mindset, and passion for creating impactful marketing campaigns align perfectly with OrgEvo's mission to empower businesses and support India's entrepreneurial ecosystem.
Namrata holds a BA in Political Science and a Post-Graduation in Media Studies from Calcutta University. Her journey of continuous learning and professional development is reflected in her certifications from Google and Facebook Blueprint. Namrata's inspiring career trajectory and her dedication to achieving business excellence make her a pivotal addition to the OrgEvo leadership team.
Co-Founder/ Head of Content Creation & Marketing
Expertise:
15+ yrs of experience in brand solutioning, content marketing, strategic communications, and driving revenue growth through innovative marketing strategies.
Competencies:
Brand solutioning, content solutioning, marketing communications, event management, retail management, trade marketing, strategic leadership, market penetration, integrated marketing strategy, revenue growth, traffic generation, consumer-centric analysis, campaign design and execution, key account handling, B2B media inventory sales, cross-functional leadership, market research and analysis, team management.
